Emerald Coast Direct

Gulf Breeze · Pensacola Beach · Navarre · Perdido Key

You already earned the booking.

Airbnb takes 15.5% of it — including your cleaning fee. We build you a direct-booking site so the guests who were coming anyway book with you instead, and you keep the difference.

Get my free preview See a sample property page

Or just call — (850) 935-3492

How it works in 30 seconds

What the platform fee actually costs you

Airbnb's 2026 host service fee is 15.5% of the total booking for nearly all hosts, and it applies to cleaning fees and extras too.

Your gross bookingsAirbnb keepsWhat that buys
$40,000$6,200A new roof on most units
$60,000$9,300A full kitchen remodel
$100,000$15,500Most of a year's mortgage
$150,000$23,250The down payment on unit two

You'll never move all of it direct. Moving a third of it is ordinary.

What you get

A booking site that takes money

Property pages, photos, rates and house rules, with real availability and card payment through Stripe. Your domain, your brand.

The guest email sequence

Confirmation, arrival instructions, a mid-stay check-in, checkout, and a review request — sent automatically, in your voice.

A review engine

After checkout, every guest gets a thank-you and an invitation to review your place on Google. If anything wasn't right, they can reply and reach you directly, so you hear about it and can make it right.

Your guest list, finally yours

The asset the platforms won't give you. Last summer's guests, emailed in the off-season, at no cost per booking.

Nothing falls through

Every booking request gets an instant confirmation that it arrived, and you get an alert on your phone and email right away. You approve each guest yourself, so nothing gets booked without you.

Built and run for you

You don't touch a page builder. Send photos and rates; the site goes up. Changes are a text message away.

See what your property page would look like

A working sample — rates, comparison, and a live booking request form.

View the sample

Your place. Your rules.

On Airbnb, Airbnb decides. On your own site, you do.

  • Your rules: minimum stays, pets and pet fees, age limits, no-party rules, cancellation terms.
  • Your screening: you see who's booking before you say yes, with a deposit or card hold.
  • Your reviews: past guest reviews shown on your own site, not only on Airbnb.
  • Your name on Google: a site under your own name, so guests who search for it find you first.
  • Your guest list: every direct guest's email is yours for off-season and next-summer offers.
  • Hand off the requests: booking requests land in one inbox that you, a co-host or a helper can answer.
  • Faster money: the deposit lands in your own Stripe account at booking.

Get my free preview

What it costs

From $497 to set up, $97 a month Priced by how many properties you list. Month to month, no contract — if it isn't paying for itself, stop.

At a $250 nightly rate, one summer week booked direct instead of through Airbnb keeps about $220 more in your pocket, even after card fees. A few of those a year and the site has paid for itself.

Who this is for

  • Owners with one to five units on the Gulf Coast
  • You manage your own bookings, or you're tired of the company that does
  • You already get repeat guests and have no way to reach them
  • You're licensed and insured to rent short-term in Florida

Who it isn't for

  • Anyone hoping to replace the platforms entirely — you'll keep your listings, that's the point
  • Properties that aren't booking now; this recovers fees, it doesn't create demand
  • Management companies with fifty doors — you need software, not me

Get your free preview

Send me your Airbnb link. I'll build a preview of your own booking site with your photos and your rates, free and with no obligation, usually within two days. I'm in Gulf Breeze.

Call or text Tony Williams — (850) 935-3492

Emerald Coast Direct is a business name of Anthony P Williams · 100 Northcliffe Dr #354, Gulf Breeze, FL 32561 · [email protected] · (850) 935-3492 · Not affiliated with Airbnb, Vrbo or Booking.com · Privacy · Terms